PROJECTS
viax.io
Worked with the leadership team on messaging and positioning to define product/market fit and go-to-market strategy for this pioneering leader in process technology. Tested and validated all assumptions through existing customers and potential buyer interviews. The revamped messaging was used in website copy, pitch decks and demand generation collateral.
Baton
Developed a full year demand generation plan framework spanning top, middle and bottom funnel activities driving brand awareness and pipeline creation for this high growth project implementation software start up. Teamed up with the existing team to understand what worked and what didn’t in the past and incorporated their feedback into the plan.
Productsup
Led global go-to-market strategy and programs for this product content management provider, including product messaging and positioning, PR, and demand generation. This collaboration included working closely with teams all over Europe and helping the company expand its footprint in the Unites States.
MasterB2B
Created go-to-market strategy and plan for launching an exclusive, by invitation only network of senior commerce executives, VP-level and above for this events and research agency. Conducted research among senior executives in companies such as Cardinal Health, Sysco, 3M, Henkel, Emerson Automation to gain firsthand knowledge of their pain points to validate assumptions and create plans for growth.